Trust But Verify on New Broadcast Standard

Next week federal regulators at the FCC will consider a new broadcast standard called ATSC 3.0, the so-called “Next Gen” TV standard.   If implemented properly, the Next Gen transition could have some important benefits to consumers, including access to higher quality video, immersive sound and more efficient use of broadcast spectrum.  Technological innovation is a win for consumers, but new broadcast standards should not increase consumer costs or include new mandates on pay TV providers.

It’s been almost a decade since the transition to Digital HD broadcast signals.  But whereas the DTV received years of planning, intense media scrutiny and two separate acts of Congress to implement, the ATSC 3.0 transition is occurring largely unnoticed.  While the transition may improve broadcast service, it could also harm consumers if not managed properly.

In previous filings we asked the Commission to ensure two overriding policy objectives in regard to the Next Generation Broadcast transition: that the transition is completely voluntary for all participants, and that the new standard does not harm others in the television ecosystem by imposing new cost burdens on consumers and other participants.

Decisions impacting millions of American consumers require a ‘trust but verify’ approach.  We look forward to working with the Commission to ensure the new broadcast standards do not result in higher bills for consumers, more broadcaster initiated blackouts and other loss of service.

Broadcasters do not operate in a vacuum, and they do not have the right to impose new costs or burdens on consumers and other market participants.  ATVA has been working with the FCC on these important issues on behalf of all TV viewers.  We will continue to work with the Commission to protect consumers from harm during the transition.

Broadcasters can transition to ATSC 3.0 without causing any of these problems—but only if the FCC takes affirmative steps to protect consumers from harm.